ABOUT US
Who We Are
TWENTY TWENTY is a team of 15+ retail media and advertising specialists, and one of Australia’s first dedicated Amazon and marketplace agencies.
As a Preferred Amazon Solutions and Ads Partner, we help brands grow their presence and performance across Amazon, eBay, and emerging marketplaces through strategy, setup, content, and retail media execution.
Headquartered in Richmond, Victoria, with an operational hub in Burleigh Heads on the Gold Coast, our team supports both national and global brands looking to scale in the marketplace ecosystem.
Our Story
TWENTY TWENTY was founded in 2018 by Martin Helleborg, a Swedish-Australian digital strategist who spent over a decade working in Melbourne’s leading media agencies.
He led digital strategy and supplier activations for brands like Dan Murphy’s, Holden, Adidas, and Chemist Warehouse, where he witnessed the growing disconnect between brand marketing and retail execution.
While leading digital at Strat (Stratosphere), Martin saw first-hand how traditional media and retail buying operated in silos—missing opportunities to influence customers at the point of purchase.
This sparked the idea behind TWENTY TWENTY: to combine marketplace management with data-led retail media to help brands gain more control, visibility, and growth. By integrating brand thinking with retail activation, TWENTY TWENTY empowers brands to scale across marketplaces while maintaining pricing strategy, media alignment, and deeper customer insight.
"50% of product searches start on Marketplaces, with millions of people shopping on them right now, all discovering new brands and new products - being seen is crucial"
WHAT WE DO
We jump over the hurdles, stare down challenges to get your products in front of millions of customers.
We become your marketplace team and oversee everything from strategy through to organic listings, ongoing marketplace management, advertising and promotions so that your products are seen, more.
WHO WE WORK WITH
We work with brands, wholesalers and retailers based in Australia, as well as global brands wanting to connect with Australians.
We help brands to list, advertise and sell on both Australian and overseas marketplaces.
WHY WE DO WHAT WE DO
Marketplaces Are Number 1
67% of global ecommerce take place on marketplaces — not Google or brand websites. The shift has happened.
The buyer journey now begins where brands have the least control.
Amazon In Australia Is Growing Fast
7.8M Australians shopped on Amazon in 2024, and the number is rising.
But most brands still treat it like a side project — not a sales channel.
Most Brands Are Not Set Up To Win
No clear strategy, weak content, and no ownership of ads, pricing, or promotions.
We built TWENTY TWENTY to change that.