What is eCommerce as a Service?

What’s stopping manufacturers from expanding beyond traditional product distribution and selling their products direct to consumer? Here’s how eCommerce as a Service can increase sales, return higher margins, provide consumer insights, and fuel your growth.

Why everyone is talking about eCommerce

We recently hosted a webinar discussing the existing state of selling direct to consumer (D2C) for brands, and we reported some compelling insights. We observed that selling D2C via eCommerce is not just the future for brands, it is the present. And, brand manufacturers are adopting eCommerce faster than we expected.

By the end of 2020, global eCommerce sales are expected to reach $4.2 trillion and constitute 16% of total retail sales. And these numbers are only predicted to increase as we continue into the ‘20s. As a result, manufacturers are quickly searching for ways to adapt and excel in this previously unchartered territory.

(Source: BigCommerce)

The advantages to true multi-channel, DTC eCommerce are clear:

  • new revenue streams, 
  • increased sales volumes, 
  • stronger margins, 
  • price and brand control, and 
  • higher return on investment (ROI). 

Yet, brand manufacturers are still hesitant to part ways with the traditional distribution and sell their products online.  But, why is that so? The answer is: Complexity and Cost.

Often, brand manufacturers don’t have the in-house resources, expertise and/or experience to enter the D2C eCommerce market. This typically leads to large Human Capital investment and/or prolonged speed to market.  

What is eCommerce as a Service?

eCommerce as a Service brings together technology, services, expertise and experience to provide brands with a potent way to create multichannel, DTC strategy via an outsourced end-to-end eCommerce operation.

Through eCommerce as a Service, a brand manufacturer has access to the diverse specialist skillsets that are required to execute eCommerce. It also provides access to proprietary tried-and-tested service and technology delivery such, operations, customer service, fraud management, analytics, fulfilment, finance/tax, etc. –all of which are delivered as part of a service.

Why more and more brands are choosing to leverage eCommerce as a Service?

Navigating the complexities of selling D2C through marketplaces and online stores can not only be costly and time-consuming, but it can be overwhelming as well. This is illustrated by the diversity in skill set required to operate eCommerce:

  • Strategy and Management
  • Marketplace specialist/s
  • Front & Back-end development
  • eMail/CRM manager
  • Creative designer
  • Content strategist
  • Copywriter
  • Warehousing staff and management
  • Fulfilment operations
  • Experience optimisation
  • eCommerce marketing
  • and the list goes on

Although the cost of eCommerce technology has drastically decreased over the past 2 years an eCommerce website that turns over $10 Million a year would typically require a capital investment of at least $1M in the first year and an operational expenditure that can easily see that number double. eCommerce as a Service enables your brand/s to enter the market faster with less risk and reduced capital and operational cost on more channels with established processes and relationships.

By leveraging the expertise of an eCommerce as a Service provider, you can help your company focus on your core operations and compete in eCommerce with a matured offering that would otherwise take years to develop.  

Enrich Trading Group, eCommerce as a Service

Enrich Trading Group is a specialist eCommerce as a Service agency for brand manufacturers that sell or are planning to sell D2C. We provide huge opportunities for brands to increase sales, decrease the total cost of ownership, and market their products faster. Our global capabilities include:

eCommerce Transformation

We help brands understand and capitalise on the emerging trends that are defining the way their customers interact with their brands. 

Warehousing & Logistics

Access our global network eCommerce warehousing, distribution centres, and 3rdParty Logistics (3PL) services.

Websites & Marketplaces

We have decades of experience in designing, developing, and optimising eCommerce websites and marketplaces. Our proprietary technology allows us to list our customers’ products on multiple marketplaces and manage orders from a single platform.

Marketing Services

Whether you need help with SEO, social media marketing, CRM, or reporting & evaluation, we deliver measurable results for our clients.

Curious to see how Enrich Trading Group’s end-to-end eCommerce as a Service offering can help you increase conversion and margins, place more products on more channels, and improve speed-to-market? Get in touch with our team today!

Tyler Jarratt
Head of Partnerships
Enrich Trading Group

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